Case Study

Transmedia Strategy Project to Train the Women of Putumayo in Post-Conflict Colombia, with the British Council

People1st International

Ongoing conflict resolution in Colombia brings an opportunity for economic development of impoverished communities and a conservation threat in newly accessible rural areas. Ecotourism is often proposed as a win–win solution for developing countries to meet both economic and conservation needs.

Skills Solution
Technical Training Programme for Women

With the highest number of bird species of any country, including 443 rare species highly valued by bird-watchers, Colombia has a unique opportunity to develop a lucrative and conservation-friendly bird-watching tourism industry in post-conflict areas.

The British Council joined with Universidad del Cauca (a major public university), Instituto Tecnológico del Putumayo (local TVET college), and Asociación Mujeres Tejedoras de Vida (civil society organisation) in Putumayo to implement a project to develop a blended face-to-face and radio-based training to up-skill women across post-conflict municipalities of Putumayo. The project, financed by the Ministry of Education as part of its Rural Higher Education Development Plan, had three main objectives:

1. Design and pilot a technical training course in ecotourism and bird-watching, focusing on English for specific purposes;

2. Deliver the first cohort of the training course in 3 prioritised municipalities of Putumayo;

3. Encourage the formulation of community-based rural projects around ecotourism and birdwatching.

The project aimed to train 157 women in its initial phase, and to directly benefit 250 women, and indirectly benefit 19,250 people through the radio capsules by 2020.

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