Case Study

Developing a Youth Inclusion Programme for the Tyre Manufacturing Industry in Turkey with EBRD

People1st International

The tyre manufacturing sector in Turkey needs to recruit and train young people to create a stable, sustainable workforce for the future. Brisa is a key employer in this sector and needs practical ways of attracting and developing youth, and helping improve the transition from training into employment.

Skills Solution

Brisa had skills development programmes targeted at management and engineers but limited progression opportunities for blue-collar workers. A skills mismatch at entry-level was restricting operations, with particular concerns about Brisa’s new regional factory,

and solutions were needed to ensure a smooth transition from training to employment. The tyre manufacturing sector is in competition with many other employers and struggling to attract young people.

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