Case Study

Developing a bespoke traineeship and apprenticeship programme for the hospitality industry

In an emerging economy, helping local young people develop vital skills can drive business growth that will create job opportunities in new industries.

People 1st
British Council
Skills Solution
Training, Apprenticeships

Azerbaijan’s economy has traditionally been dependent on the oil and gas industry. The government recognised the need to diversify and capitalise on their opportunities for growth in other areas – particularly in the emerging hospitality and tourism sector.

With limited hospitality experience in the local population, and a large gap between employers’ needs and the vocational training on offer, the British Council asked People 1st to help create new programmes that would give businesses the skilled workforce they needed.

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