Case Study

Expert project study: setting up a sector skills council for the government of Pakistan

The purpose of this project was to identify mechanisms to improve the productivity of the visitor economy and hospitality in Pakistan. The scheme aimed to benefit both employers and employees, enhance business performance and deliver measurable results.

People 1st
Government of Pakistan The British Council
Skills Solution
Skills and Workforce Development
Challenge / Opportunity

The British Council, in collaboration with the government of Pakistan, decided to explore the benefits of establishing a sector skills council (SSC) for the country’s hospitality and tourism sector for a key regional authority. SSCs are independent, strategic organisations with responsibility for skills and workforce development for their sectors.

Their main aims are to reduce skills gaps and shortages, improve productivity, increase opportunities for all individuals in the workforce and improve the learning supply.

These organisations are firmly established in the UK and offer employers direct influence on training policy, input on education policy and training from apprenticeships to Masters Degrees.

Skills Solutions

Working with our partners, People 1st developed a bespoke research format, questionnaire templates and engagement models to gather evidence for the skills that would be required was gathered on the ground that underpinned the rationale for creating an SSC.

A ten-day study tour programme was delivered in the UK for 20 senior officials and policy makers. Workshops, with speakers and participants from areas such as education, government departments, skills organisations and trade bodies were delivered in London and Edinburgh. People 1st supported the subsequent development of workshop formats and facilitation briefs, to be undertaken in Pakistan, to underscore the proposal for an SSC.

People 1st also supported the final feasibility report with expert papers for the SSC Operations Manual that included:

  • Terms of reference;
  • Governance;
  • SSC set up;
  • Skills Academy model.
Outcome / Impact

As a result of the study tour visits and our subsequent work we are now positioned with the Pakistan Government for setting up a sector skills council for hospitality and tourism. Our work continues with our partners and employers providing a benchmark project for other regions in Pakistan.


“People 1st provided the expertise that is enabling us to set up a new sector skills council for tourism and hospitality. Our visit to the UK was most informative and helped shape our thinking. We are now implementing our plans and will draw on the expertise of People 1st to help us improve the education of our young people so that it matches the requirements of industry.”

Sarah Parvez
Head of Higher Education and Skills
British Council Pakistan

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